Is there more to be gained by fighting the activists, or getting ahead of the issue?
See what they say:

Wal-Mart Stores Inc. is “pressing meat, seafood, dairy and egg suppliers to reduce the use of antibiotics,” according to a story late last week from Reuters.

Only that’s not the way some of the media viewed the news.

“Walmart take stand against animal cruelty and overuse of antibiotics on farms” was the way The Verge website, owned by Vox Media, headlined it.

“WalMart openly opposes excessive use of antibiotics in livestock,” was the NYC Today headline,

Even the Los Angeles Times chimed in by openly signaled its stance on the issue, titling its story, “Wal-Mart urges suppliers to curb antibiotics, treat animals better.”