Ohio Gov. John Kasich launched his long-shot bid for the White House on Tuesday, casting himself as an underdog who has consistently won fights he was expected to lose.

In an unscripted speech that bounced from an extended tribute to his family, to the Civil War, to the civil rights movement, to the Great Depression, to 9/11 and a small town in Ohio that had fallen on hard times, Kasich acknowledged he faces a stiff challenge in breaking out of the crowded field of Republicans, many of whom entered the race for the GOP nomination months ago.

“People will have a lot more money than me,” Kasich said at Ohio State University, his alma mater.