As promised, an anti-gun group began a boycott of Starbucks on Valentine’s Day over the chain’s gun policy — or rather, its lack of a gun policy.

The CEO of the National Gun Victims Action Council (NGAC) said he tried to avoid the “Brew Not Bullets” boycott, but Starbucks would not budge on its stance.

“The boycott will end only when Starbucks rejects the NRA’s Pro-Gun agenda by 1) banning all guns from their stores and 2) committing to be an Aggressive Corporate Advocate for sane gun laws,” NGAC CEO Elliot Fineman said in a news release.

Starbucks’ gun policy is simply that is abides by local laws, saying “In the end, we determined that following local laws is the best approach for us. Were we to adopt a policy different from local laws allowing open carry, we would be forced to require our partners to ask law abiding customers to leave our stores.”

But Fineman isn’t buying that explanation.

“As local laws also allow them to ban guns, they expose their real position which has nothing to do with local laws; the fact is that Starbucks supports the NRA’s lethal Pro-Gun Agenda,” he said.