In its third year, the AgChat Foundation’s Agvocacy 2.0 event is poised to be its most dynamic social media training opportunity yet. The conference will be held August 23-24 in Kansas City, Missouri, where farmers and ranchers from across the nation will convene to learn how to better support agriculture and engage with non-farm consumers.

Advocacy 2.0 is hosted by the AgChat Foundation, a primarily volunteer organization that aims to empower farmers and ranchers to “agvocate” by connecting consumers with accurate information about farming and food production using social media.

“Advocacy 2.0 is all about giving farmers and ranchers tools they need to share their stories and the story of agriculture with consumers through tools like Facebook, Twitter and blogs,” says AgChat Foundation Executive Director Emily Zweber. “Only 2 percent of people in the United States are farmers, meaning 98 percent of our population is not actively involved in food production. This leaves a huge gap between the farm and the dinner plate. Farmers have the ability to fill this gap by sharing information about their farm and production methods”