The movement to raise the voices of America’s farmers and ranchers and facilitate the dialogue about today’s food is gaining momentum. The U.S. Farmers & Ranchers Alliance (USFRA), a unique organization that is a collaboration of more than 75 farmer- and rancher-led organizations and agricultural partners, is creating new ways for farmers and ranchers from all types of agriculture to reach consumers – whether that’s in the national news scene, popular culture or social media.

“We’re changing the conversation about how food is grown and raised,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “Farmers and ranchers are telling their own stories and leading the dialogue on some of the hottest topics about food. In six months, we’ve been able to provide more powerful ways for farmers and ranchers to get involved, add their voices and provide their perspectives to an audience that may not have experienced this first-person interaction with the people who grow their food.”