Rick Perry’s emergence as the frontrunner for the Republican Presidential nomination would seem like a coup for the gun industry. The Texas governor’s enthusiasm for firearms rivals Yosemite Sam’s. He has an A+ rating from the Texas State Rifle Assn. and packs a laser-sighted Ruger pistol when he jogs. Last year, he famously shot a coyote that threatened his dog during a run. To commemorate his act of valor, the manufacturer, Sturm Ruger (RGR), produced a lightweight, limited-edition “Coyote Special” with the words “A True Texan” emblazoned on the barrel. Collectors snapped them up. Perry would be as ardent a champion of gun rights as has ever occupied the White House.

And yet he still may not do as much for the industry as Barack Obama already has. In the time since he took office, gun sales have soared.