ABC’s Jim Avila struck ratings gold when he went after BPI. He’s used it as a platform to go after ‘big’ food and the meat industry. Maybe he can strike gold again or build a reputation as a modern day muckraker; a new age Upton Sinclair.

Let’s step behind the high production values of ABC World News, though, and examine Avila’s impartiality. Is he reporting hard news and being fair and impartial? Or should his reports be clearly labeled as op/eds? Maybe his Tweets can answer those two questions.

First, let’s look at an exchange he had with Dan Gainor, who describes himself as VP of Business and Culture for Media Research Center, a nondenominational Christian, and a freelance columnist.